In the global wholesale tea market, chunmee green tea has become a popular variety among buyers due to its unique eyebrow shaped appearance, fresh and mellow flavor, excellent shelf stability and high cost performance. For tea companies engaged in chunmee green tea business, a reliable supply chain is the core competitiveness to gain an advantage in the fierce wholesale tea market. A reliable supply chain not only ensures the stable supply of high quality chunmee green tea, but also controls procurement and transportation costs, guarantees consistent product quality, and enhances the trust of wholesale buyers. WATA Tea Co Ltd, a modern tea processing enterprise integrating tea planting, processing and sales, has developed a mature and efficient reliable supply chain for chunmee green tea since its establishment in May 2017, providing a solid guarantee for global wholesale tea buyers. This article will deeply explore the key steps and practical methods to develop a reliable supply chain for chunmee green tea, taking WATA Tea Co Ltd’s successful practice as a typical case, to provide professional guidance for tea companies and wholesale tea practitioners.
Build a Stable Raw Material Supply System for Chunmee Green Tea
The raw material supply is the foundation of the entire supply chain of chunmee green tea, and the stability and quality of green tea leaves directly determine the reliability of the supply chain. To build a stable raw material supply system, tea companies need to start from the selection of tea plantations, cooperation with tea growers, and raw material screening, to ensure that there is a continuous supply of high quality raw materials for wholesale tea production.
Select High Quality Tea Plantation Bases
The quality of chunmee green tea is closely related to the ecological environment of the tea plantation, so selecting a high quality tea plantation base is the first step to build a reliable supply chain. WATA Tea Co Ltd is located in Youxi County, Sanming City, Fujian Province, a region with superior ecological conditions for tea growth, far away from industrial pollution sources, with clean air, fertile soil and moderate rainfall, which is very suitable for the growth of chunmee green tea trees. The company has fully utilized the local ecological advantages to build its own tea plantation base and contracted a large number of tea farms with local growers, forming a stable raw material supply base covering a large area.
For tea companies, when selecting tea plantation bases for chunmee green tea, they should focus on the quality of soil, water and air, and avoid areas with pollution sources. At the same time, they should consider the transportation convenience of the base to reduce the transportation cost of raw green tea leaves. WATA Tea Co Ltd’s tea plantation base is equipped with convenient transportation conditions, which can quickly transport fresh green tea leaves to the processing factory, ensuring the freshness of raw materials and laying a solid foundation for the quality of chunmee green tea.
Establish Long Term Cooperative Relationships with Tea Growers
To ensure the stable supply of raw materials, tea companies need to establish long term and close cooperative relationships with tea growers. WATA Tea Co Ltd has adopted the cooperative mode of company plus farmer, signing long term cooperation agreements with local tea growers, clarifying the rights and obligations of both parties. The company provides professional planting technical guidance for tea growers, including ecological planting methods, pest control techniques and picking standards, helping tea growers improve the yield and quality of green tea leaves.
At the same time, WATA Tea Co Ltd formulates a reasonable purchase price and adopts a protective purchase policy, ensuring that tea growers can obtain stable income, which greatly improves the enthusiasm of tea growers to cooperate. This cooperative mode not only ensures the stable supply of raw green tea leaves for the company, but also ensures the quality consistency of raw materials, avoiding the quality fluctuation caused by random purchase of raw materials. For wholesale tea business, this stable raw material supply can effectively avoid supply interruption caused by insufficient raw materials, ensuring the timely delivery of wholesale orders.
Formulate Strict Raw Material Screening Standards
Even with high quality tea plantation bases and stable cooperative tea growers, strict raw material screening is still needed to ensure the quality of chunmee green tea. WATA Tea Co Ltd has formulated strict screening standards for fresh green tea leaves of chunmee green tea, requiring that only fresh leaves with appropriate tenderness, no diseases and insect pests, no mechanical damage and uniform color can enter the processing link. The company has a professional raw material screening team, which conducts strict manual and mechanical screening of each batch of fresh green tea leaves.
In addition, the company also uses advanced testing equipment to detect the pesticide residue, heavy metal content and other indicators of green tea leaves, ensuring that the raw materials meet the international wholesale tea quality standards. This strict screening standard ensures that the raw materials of chunmee green tea are of high quality and consistency, laying a solid foundation for the subsequent processing and production, and also ensuring that the chunmee green tea provided to wholesale buyers meets their quality requirements.
Improve Standardized Production Capacity to Support Wholesale Demand
Standardized production is the key link to ensure the quality consistency of chunmee green tea and improve the efficiency of the supply chain. For tea companies, establishing specialized production lines, equipping advanced processing equipment and formulating standardized processing procedures are essential to meet the large batch demand of wholesale tea and ensure the reliability of the supply chain.
Equip Advanced Processing Equipment and Specialized Production Lines
WATA Tea Co Ltd has built a modern factory covering an area of 62 acres with a construction area of over 30000 square meters, and established specialized production lines for green tea including chunmee green tea. The company is equipped with key processing equipment such as color sorting units, fully automated packaging lines and drying systems, which realize the automated and standardized processing of chunmee green tea.
The color sorting unit can quickly screen out inferior green tea leaves and foreign impurities according to the color and shape of the leaves, improving the purity of the products and processing efficiency. The fully automated packaging line can complete packaging, sealing and coding in one go, which not only reduces manual intervention, but also ensures the consistency of packaging specifications, meeting the packaging needs of wholesale tea such as bulk packaging of 35 to 45 kilograms per sack. The drying system with precise temperature and humidity control ensures that the moisture content of chunmee green tea meets the storage and transportation standards, extending the shelf life of the products and reducing the loss during storage and transportation.
Formulate Standardized Processing Procedures
On the basis of advanced equipment, tea companies also need to formulate detailed standardized processing procedures to ensure the consistency of product quality. WATA Tea Co Ltd has formulated strict processing procedures for each link of chunmee green tea processing, including withering, rolling, fixation, drying and sorting. The company employs over 100 staff, including multiple technical core personnel, who are responsible for monitoring and adjusting the processing parameters in real time to ensure that each batch of chunmee green tea is processed in accordance with the standards.
For example, in the fixation link, the company adopts the traditional frying fixation method, which can quickly inactivate the oxidase in the green tea leaves, retaining the natural green color and fresh flavor of the leaves. In the drying link, the temperature and time are strictly controlled according to the variety and grade of chunmee green tea, ensuring that the moisture content of the finished product is controlled within a reasonable range. This standardized processing procedure ensures that the quality of each batch of chunmee green tea is consistent, which is crucial for wholesale tea buyers who need large batch procurement, as it can avoid the impact of quality fluctuation on their sales.
Construct Efficient Warehousing and Logistics System
Warehousing and logistics are important links connecting production and sales in the supply chain of chunmee green tea. An efficient warehousing and logistics system can ensure the timely delivery of chunmee green tea, reduce the loss during storage and transportation, and improve the efficiency of the supply chain, which is essential for the reliability of the wholesale tea supply chain.
Build Standardized Warehousing Facilities
WATA Tea Co Ltd has built standardized warehousing facilities with a large storage capacity, which are equipped with strict temperature and humidity control systems. Chunmee green tea has high requirements for storage environment, and the appropriate temperature and humidity can avoid moisture absorption, mildew and flavor loss of the products. The company classifies and stores different grades and varieties of chunmee green tea to avoid flavor mixing and quality impact.
In addition, the company adopts an intelligent warehousing management system to realize the real time monitoring and management of inventory. The system can accurately record the storage time, quantity and quality of each batch of chunmee green tea, helping the company grasp the inventory dynamics in a timely manner, formulate reasonable production and sales plans, and avoid inventory backlog and shortage. For wholesale tea buyers, this standardized warehousing management can ensure that the chunmee green tea they purchase has a good storage state and stable quality.
Optimize Logistics and Transportation Solutions
WATA Tea Co Ltd primarily exports chunmee green tea and other tea products to the European Union, the Middle East and Africa, and has established long term cooperative relationships with international logistics companies. The company formulates optimized logistics and transportation solutions according to the destination, quantity and urgency of wholesale orders, including sea shipping, railway shipping and air shipping. For large batch wholesale orders, sea shipping is adopted to reduce transportation costs; for urgent small batch orders, air shipping is selected to ensure timely delivery.
At the same time, the company strengthens the packaging protection of chunmee green tea during transportation, using moisture proof, shock proof and anti pollution packaging materials to reduce the loss caused by transportation. For example, bulk chunmee green tea is packed in moisture proof sacks, and then placed on pallets for transportation to ensure the safety of the products. This optimized logistics and transportation solution ensures that the chunmee green tea can be delivered to wholesale buyers in various regions in a timely and safe manner, improving the reliability of the supply chain.
Implement Full Process Quality Control
Quality control is the core of a reliable supply chain of chunmee green tea. Only by ensuring the quality of chunmee green tea in every link can we gain the trust of wholesale buyers and maintain the stability of the supply chain. Tea companies need to establish a full process quality control system covering raw materials, processing, warehousing and transportation.
Establish a Multi Link Quality Inspection Mechanism
WATA Tea Co Ltd has set up a dedicated quality control department, which conducts comprehensive quality inspection on chunmee green tea in every link of the supply chain. In the raw material link, the department inspects the freshness, tenderness and safety indicators of green tea leaves; in the processing link, it conducts random inspections on semi-finished products to monitor the processing quality in real time; in the finished product link, it conducts comprehensive inspections including sensory evaluation, physical and chemical testing and microbial testing.
The sensory evaluation focuses on the appearance, aroma, taste and liquor color of chunmee green tea; the physical and chemical testing focuses on the detection of pesticide residues, heavy metal content and moisture content; the microbial testing ensures that the products are free from harmful bacteria pollution. Only the products that pass all inspections can be put into the wholesale market. This multi link quality inspection mechanism ensures that the quality of chunmee green tea meets the international wholesale tea standards, providing a reliable quality guarantee for wholesale buyers.
Build a Traceability System for Chunmee Green Tea
To further improve the reliability of the supply chain, WATA Tea Co Ltd has built a complete traceability system for chunmee green tea. Each batch of chunmee green tea has a unique traceability code, which records detailed information such as the tea plantation base, picking time, processing batch, quality inspection results, storage information and transportation information. Wholesale buyers can query the full process information of the products through the traceability code, ensuring the transparency and reliability of the product quality.
This traceability system not only helps to find and solve quality problems in a timely manner, but also enhances the trust of wholesale buyers in the company’s products. For tea companies, the traceability system can also help optimize the supply chain, find out the links that need improvement, and further improve the reliability of the supply chain.
Strengthen Cooperation with Wholesale Buyers and Market Adaptability
A reliable supply chain of chunmee green tea cannot be separated from close cooperation with wholesale buyers and good market adaptability. Tea companies need to understand the needs of wholesale buyers, adjust the supply chain in a timely manner, and provide personalized services to meet the diverse needs of the market.
Maintain Long Term Cooperative Relationships with Wholesale Buyers
WATA Tea Co Ltd has established long term and stable cooperative relationships with many wholesale buyers in the European Union, the Middle East and Africa. The company communicates with wholesale buyers regularly to understand their needs for product quality, specifications, packaging and delivery time, and adjusts the production and supply plan in a timely manner according to the feedback. For example, some wholesale buyers need customized packaging of chunmee green tea, and the company can provide personalized packaging services according to their requirements, including printing the buyer’s brand logo and product information.
At the same time, the company provides perfect after sales service for wholesale buyers. If there are quality problems with the products due to non human factors, the company will provide solutions such as replacement and refund in a timely manner, ensuring the rights and interests of wholesale buyers. This long term cooperative relationship not only stabilizes the sales channel of the company, but also makes the supply chain more targeted and reliable.
Adjust the Supply Chain According to Market Changes
The demand for chunmee green tea in the wholesale tea market is constantly changing, and tea companies need to adjust the supply chain in a timely manner to adapt to market changes. WATA Tea Co Ltd adheres to the principle of specialization and refinement, and continuously expands its product sub categories while focusing on tea products. The company plans to maintain its existing client relationships while expanding into Australia and North America with mid to high end tea products including chunmee green tea.
To adapt to the new market demand, the company is adjusting its supply chain, including optimizing the raw material selection, improving the product quality, and optimizing the logistics and transportation solutions to meet the import standards and demand characteristics of the new market. This market oriented supply chain adjustment ensures that the company’s chunmee green tea can always meet the needs of the global wholesale tea market, improving the reliability and competitiveness of the supply chain.
Conclusion
Developing a reliable supply chain for chunmee green tea is a systematic project that covers raw material supply, production processing, warehousing logistics, quality control and market cooperation. For tea companies, only by doing well in every link can they build a stable, efficient and high-quality supply chain, meet the large batch demand of wholesale tea buyers, and gain advantages in the fierce market competition. WATA Tea Co Ltd, as a modern tea enterprise integrating tea planting, processing and sales, has built a reliable supply chain for chunmee green tea through its high quality tea plantation bases, advanced processing equipment, efficient warehousing and logistics system, strict quality control and close cooperation with wholesale buyers.
The company’s practice has proved that a reliable supply chain not only ensures the stable supply and quality consistency of chunmee green tea, but also helps to reduce costs, improve efficiency and enhance customer trust. For tea companies that want to engage in the chunmee green tea wholesale business, they can learn from WATA Tea Co Ltd’s experience, combine their own actual situation, build a supply chain that suits them, and lay a solid foundation for long term development. As the global demand for chunmee green tea continues to grow, the reliability of the supply chain will become more and more important, and tea companies with reliable supply chains will surely gain greater development space in the global wholesale tea market.
Table of Contents
- Build a Stable Raw Material Supply System for Chunmee Green Tea
- Select High Quality Tea Plantation Bases
- Establish Long Term Cooperative Relationships with Tea Growers
- Formulate Strict Raw Material Screening Standards
- Improve Standardized Production Capacity to Support Wholesale Demand
- Equip Advanced Processing Equipment and Specialized Production Lines
- Formulate Standardized Processing Procedures
- Construct Efficient Warehousing and Logistics System
- Build Standardized Warehousing Facilities
- Optimize Logistics and Transportation Solutions
- Implement Full Process Quality Control
- Establish a Multi Link Quality Inspection Mechanism
- Build a Traceability System for Chunmee Green Tea
- Strengthen Cooperation with Wholesale Buyers and Market Adaptability
- Maintain Long Term Cooperative Relationships with Wholesale Buyers
- Adjust the Supply Chain According to Market Changes
- Conclusion